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[Music]

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It's extremely exciting, in my lectures a
lot of, there are always young people in

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the audience and they always want to
know when they're bringing it back you

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know you know. And I always say
I don't think ever.

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I think NASA you know, realizes that
they have two marks so to speak but

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somehow they can be made to coexist.
We had to analyze what had been done by

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NASA in the past. Finally we realized that
we had to have a unifier, something that

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was very strong to hold it all together so
over the process of working on it over

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the first month I think we got simpler
and simpler with our solutions so that

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it would work miles away on T-38 or
a rocket or Space Shuttle. We were trying

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to embody in the in the logo innovation
you know the organization still

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had a aeronautics as well as space and
so you see our kind of nose cone

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design inside of the A's and propulsion
that kind of upward thrust great

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simplicity but still movement.
Roger, roll Discovery

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The term "worm" came out of Florida
in a newspaper down there and it was meant

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to be derogatory and I thought I
personally thought it was very derogatory

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eventually over the years the worm
became a term of endearment, but it wasn't

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meant that at all in the beginning when
they started producing apparel a couple of years ago

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they found out how young people in
particular really like this program and

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and so they've allowed it to kind of
come back to life on its own.

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It's validation I think the sort of timeless
approach brought to this. Space is about

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the future and if we can still hang in
there and it still represent that, then

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it's quite a victory I think.
You know aesthetics aside, the goal was to do

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that; to hold up for decades and
apparently it's got better legs today